Former US president Donald Trump along with his sons and entrepreneurs late Monday launched a cryptocurrency platform but provided few details.
Little was revealed about the Trump family crypto project during a two-hour online presentation other than an offer to let people buy digital “tokens” giving them a vote in platform decisions.
The event went ahead as planned despite an apparent assassination attempt against Trump on Sunday at his golf club in West Palm Beach, Florida.
World Liberty Financial intends to offer services based on so-called decentralized finance, a mechanism that eliminates the need for an intermediary such as a bank to carry out transactions with a third party, the politics-laced discussion indicated.
Decentralized finance, or DeFi, is based on so-called blockchain technology, which keeps a theoretically open but tamper-proof record of transactions.
World Liberty Financial will enable users to lend or borrow cryptocurrencies to or from one another, a service already offered by many platforms, one of the best-known of which is Aave.
The former president’s son Donald Trump Jr. touted this as “the start of a financial revolution,” during a session streamed on X, formerly Twitter.
Zachary Folkman and Chase Herro, the linchpins of the project and established cryptocurrency entrepreneurs, said the platform would primarily use “stablecoins”, which are backed by a traditional currency, most often the dollar.
After previously deriding cryptocurrencies as a scam, Trump has embraced digital assets during his re-election campaign, promising to make the United States the “crypto capital of the planet” with light-touch regulation and a national stockpile of bitcoin.
Trump’s two eldest sons, Eric and Donald Jr, have promoted the project in recent weeks, promising it will “transform” the world of digital asset finance, without elaborating.
